VIVA CENA VIVA
Brand Positioning • Visual Identity • Brand Strategy • Cultural Branding • Communication Materials
FABIO FABITOS
Viva Cena Viva is an acting school built on the belief that truth in the present moment is the foundation of powerful acting.
Through Meisner Technique training, the school develops presence, active listening, and authentic connection, with scene partners, with the body, and with the moment itself.
This project focused on translating this artistic philosophy into a clear, dynamic, and authentic brand system.
The Challenge
The challenge was to transform an acting methodology into a brand experience, one that could clearly communicate the school’s values while remaining alive, expressive, and coherent across all touchpoints.
The brand needed to reflect presence, movement, authenticity, and human connection, avoiding artificiality or excessive visual noise.
The Process
I was invited to lead the full Branding project for Viva Cena Viva.
The process began with a market study and competitive analysis, which helped identify the core brand pillars:
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Communication clarity
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Dynamism and movement
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Authenticity and truth
Based on these insights, I developed the complete Brand Platform, including:
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Brand positioning
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Visual identity system
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Brand guidelines
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Communication materials for digital and physical channels
The brand was also translated into the interior and exterior spaces of the school, creating a consistent and immersive brand environment that reinforces its philosophy through spatial experience.
The Result
A living, coherent, and expressive brand, fully aligned with the school’s proposal and the Meisner Technique.
Viva Cena Viva now presents an identity that embodies truth, presence, listening, and connection, not only in performance, but also in how the brand communicates, occupies space, and relates to its audience.
